Kathryn Hughes : Healthcare Marketing Strategy & Innovation

TLCVision is North America's premier eye care services company, providing eye doctors with the tools and technologies needed to deliver high-quality patient care. Through its centers management, and technology access service models, extensive optometric relationships, direct to consumer advertising and managed care contracting strength, TLCVision maintains leading positions in Refractive, Cataract and Eye Care markets.

	Managed marketing budget of $50 million and developed team of 35 corporate and regional marketing professionals to create and execute marketing, advertising and public relations programs for each of the company's 62 surgery centers.
	Unified the company's marketing and advertising messages by consolidating fractured and inconsistent activities within each market to maximize TLC's marketing dollars and leverage the company's scale as North America's largest provider of LASIK surgery.
	Recruited and signed Tiger Woods, the world's number one ranked golf professional, to a multi-year agreement to serve as TLC national spokesperson and to appear in national advertising campaigns.
	Revitalized TLC brand by launching the company's first multi-million dollar marketing campaign resulting in record call volumes, consultations and procedures.
	Created company's first corporate identity standards and media relations guidelines to provide consistency for deploying company's marketing assets consistently across individual markets.
	Redesigned the company's web site, TLCVision.Com, to reflect regenerated brand identity and consumer-centric focus. For the first time ever, created ability to allow consumers to schedule consultations online with local TLC Centers capturing more than 200 appointments within first 60 days.

American Marketing Association EFFIE Awards

EFFIE Award for 'Advertising Effectiveness in the Category of Medical Services' for TLC Laser Eye Center's national TV and radio advertising campaign.