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Conducted qualitative and quantitative research to benchmark consumer, physician and stakeholder attitudes, awareness, preferences and likely use of Halifax Health services. |
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Developed brand strategy to differentiate Halifax Health in Central Florida region and created product development framework identifying “signature” centers of excellence to offset impact of uncompensated care and increase demand, trust and loyalty for higher margin Halifax Health services. |
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Planned and executed groundbreaking ceremony for $200 million facilities expansion and launched marketing campaign to promote grand opening of new 80 bed Port Orange acute care facility. |
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Launched Halifax Health's first integrated marketing campaign, including television, print, radio, outdoor and direct mail, to improve consumer perceptions across the Central Florida region and address key research. |
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Recommended and received Board approval to change the health system's name from Halifax Community Health System to Halifax Health due to insights gained from consumer/physician research. |
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Working with Executive Director of Halifax Health Foundation, initiated a planned giving program and kicked off the organization's first capital campaign, including naming rights and program donation levels. |
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Developed the system's first digital marketing strategy resulting in the launch of a new web site (HalifaxHealth.Org), search engine marketing programs, and a new intranet to reduce the cost and improve the efficiency of internal communications. |
